Turns out Annabelle feels closer to Insidious than The Conjuring. What I love from this franchise is that it’s one of the few horrors that takes cinematography seriously! The camera work that is crucial to this scare jump-type of horror movie is just as effective as its predecessors.
Basically, Annabelle uses the same scare formula but with more horror clichés, unfortunately (or is it deliberately paying homage to classic and modern horror?). And it is more entertaining than scary, to be honest.
Watching Annabelle is like taking one of those haunted carnival rides or scary mazes at the county fair. It is heart-pumping fun!
Oh, one more important thing: I’m SO GLAD they didn’t go Chucky on Annabelle. Good call. Thank you for doing the right thing.